Brand Brand Brand New loan originator- Lion Lender
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Encouraged by the popularity of electronic banking institutions like Revolut and N26 the group of committed specialists has added their very own cost savings and money to start out Lion Lender.

The core team is made of specialists that have considerable experience in finance, IT, marketing, company development, information protection and appropriate. They have been originating from worldwide banking institutions, major neighborhood IT organizations, fin-tech business, and electronic marketplaces. Lion Lender could be the step that is first produce an electronic digital bank in Russia.

Their objective is always to boost the monetary literacy of this population that is local. Every person needs to have simple and convenient use of monetary solutions without borders – global, and comprehend obviously all of the advantages and dangers of lending options.

The business ended up being established in 2018. Since that time the group had been taking care of IT-system, researching the market, item development, etc., plus in 2019 the appropriate entity for procedure company ended up being founded and product product product sales had been launched. Presently, the team is made of 28 experts. The mortgage profile during the brief moment is EUR 2 million, with profits of almost 100 thousand euros.

“Lion Lender” is a brand that is unusual for an organization in Russia. The overwhelming greater part of the MFIs brands in Russia are linked to ‘cash’ or ‘money’. The group made a decision to make use of the approach that is european operating the company and branding. Furthermore, the scientists found that clients aren’t responsive to the organization name within the loans that are short-term. It’ s most critical to possess an excellent item and marketing that is excellent. Lion as being a icon of security, self- confidence, and duty, that is crucial whenever using cash.

How it operates?

The entire process of acquiring new customers is very right ahead- the customer that is potential for short-term loans online and sees an advertisement online after which extends to Lion Lender’s site.

Then your client can decide the mortgage quantity in addition to loan term they want. The payment terms are visible right away. Then he or she fills in the application form with the personal information for evaluation and scoring purposes if the client agrees with the terms. Lion Lender then makes use of its very own CRM system with outside integrations for operating the scoring model.

The databases that are external ‘Scorista’ solution- the Russian Government Digital Services and credit bureau info is essential to come to a decision associated with application for the loan approval. In the event that loan is approved, the customer should signal the agreement making use of the signature that is digital from then on, the mortgage is awarded in moments into the client’s bank card or account. Most of the procedures simply simply simply take lower than 20 mins for brand new customers as well as less time for consistent consumers.

The advanced IT system having a scoring that is external permits approving loans simply to accountable borrowers. Also repeated consumers feel the scoring system once more. The scoring model is peaceful conservative and rejects significantly more than 90% of brand new applications and over 15% of duplicated applications. Lion Lender intends to retain the stability amongst the growth that is high of company in addition to loan profile quality later on. Nevertheless, as soon as the loan defaults, Lion Lender makes use of certified debt collectors to obtain the loan as well as minimizes the losings. =


Presently, Lion Lender has clients that are nearly 10K. The goal market is individuals over 30 with household, whom knows what they desire cash for, simply how much as well as for the length of time. They don’t make an application for the most or even for a maximum term which leads to spending the mortgage right straight back reliably as well as on time.

The customer that is typical a household man/woman, 33 years old with typical earnings around EUR 550, additional or more training, smartphone and online users. The retention price is finished 50% now. As time goes on, they truly are likely to raise the customers that are returning to 75%.

The income that is average of clients is fairly high and as a result of the chosen potential audience, the standard price for Lion Lender is leaner compared to the industry average of 15.6per cent. More over, the scoring system is performing its task by continuing to keep the standard rate associated with borrowers low. The goal is to take care of the standard price in the level that is current as this is certainly a motorist for growth inside their selected development strategy.

The item

Presently, only one item emerges for investment- the loans that are short-term the wage (under thirty days). The attention price is regulated by the Central Bank of Russia, the loan price is bound as much as 1% per(up to 365% p.a.) day. This might be in line because of the competition.

Presently, the group is working constantly to produce the chance to provide our consumers additional solutions like money-transfer, P2P opportunities, long haul loans with payments and application that is mobile.

The loan that is average brand brand brand brand new clients is just about EUR 140, while the normal loan quantity for perform clients is EUR 210. The absolute most regular loan purposes are spending money on bills or even for family members shopping.

Present situation and Future

The Russian marketplace is quite competitive in micro-financing services, it is therefore essential to own a business model that is solid. The primary rivals would be the solutions which have the exact same 100% online model as Lion Lender and such young organizations which joined the marketplace recently and currently accomplished quite high brand name understanding, as an example, businesses like PlanetaCash or EpicCash and ‘old dogs’ like Zaymer, Moneza, and Ezaem.

Neighborhood regulation may be the primary challenge in Russia. The Central Bank of Russia slice the rate of interest from 1,5percent a day to at least one% per pay recently and issued brand brand new legislative initiatives being best for clients but result in the micro-financing company more difficult.

As a result of Lion Lender’s aim that is main a digital bank in Russia they concentrate on the neighborhood company, but as soon as it’s accomplished, they will have long-lasting aspiration intends to expand their company abroad.

Let’s welcome the loan that is new on Grupeer platform!

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