Published by DAN MCCARTHY Posted April 22, 2015 Filed Under: LIFESTYLE

Whenever Robyn Exton attempted to produce HER, a social platform and dating app built by females for homosexual and bi-curious ladies, she recognized that almost all (or even all) of this present internet dating sites in presence for either straight or homosexual everyone was mainly made with males in your mind.

HER creator and CEO Robyn Exton. Image via Twitter.

“ we thought it had been nobody that is ridicous yet create a dating application that has been created by and designed for homosexual or bi-curious ladies,” she claims. “That’s how all of it types of started.”

HER had been initially launched as being a pure play lesbian dating app two years back underneath the neogism “Dattch.” Exton noticed about 30 % of users had been already in a relationship, but nonetheless wished to be held through to that which was taking place within their particular scenes. Therefore after tweaks and re-branding (Exton’s back ground is in brand consting), and launches within the UK, l . a ., san francisco bay area, and nyc, HER formally established in Boston this weekend that is past. In accordance with Exton the Hub ended up being a rational option, as Boston ended up being among the top towns regarly required.

“Our girls don’t get together for average of 10 times, therefore there’s a considerably longer time when they should be chatting every single other,” she states. “When you simply have actually a photo of a face you’ve got absolutely nothing to speak about, so our pages utilize content and local activities to assist girls satisfy one another and talk.”

Exton adds having a laugh: “It’s got most of the lesbians, and precisely what links the lesbian community online.”

When users download the application, pages are presented one at the same time. But alternatively of simply a profile image and a swipe-left or interface that is swipe-right the profiles integrate Instagram and Pinterest sensibilities, with mtiple photos, individual explanations, and community social occasions “pinned” to a profile. When users “like” each other, communications may be delivered, and dialogues will start. Also, the primary site has a weblog having a spread of lesbian lifestyle content that’s a combination of geo-specific topical articles and much more general filler (ie: “Lesbians and their animals”).

In urban centers where HER is real time and boasting a community that is active of (she remains mum on user figures), Exton states the reaction happens to be exceptionally good through the LGBTQ community.

“Everyone loves that girls show up and say, ‘I’d no concept if I happened to be homosexual or right. We had been simply interested. Now I’ve met a girl who I’m dating, and we nevertheless don’t understand if I’m gay or straight but at the very least there’s a grouped community where I’m able to do this and get me,’” she says. “Then we’ve had individuals engaged and getting married … showing tattoos they got, or even the pet they met up.”

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